Having aquired already more than 180 startups Axel Springer is driven to foster in-house exchange and innovation culture. I helped to design and host the Club of Clubs –  a format merging corporate and startup culture. The objecitve was to bring together employees from the different units and enable them to exchange best practises and incorporate future work trends. For this event I closely worked together with two graphic recorders in order to create a seamless experience form the working process to the documentation and implementation process.